Our content is geared toward the more than 56% of the national population looking for values-based reporting at an intellectually rigorous level they’re simply not getting anywhere else. The following graphic helps characterize the more than 176-million Americans (64-million households) in this underserved – albeit large – segment of the population.
Although our content targets the highlighted groups, the overlapping values among other segments brings our content reach closer to 70% or more of the population. So how do we help you reach these people – people in your market – anxious for this content? By focusing on six core areas of editorial emphasis that truly matter to them: the family, faith in the community, values in media, excellence in education, financial responsibility, and care for the poor.
Next: Our Values