Deseret News Service is shaping the news industry and helping publishers better reach their audiences with relevant content.

Our stories come from award-winning professional reporters and thousands of writers, columnists, and contributors in our signature community network. These talented writers offer news for dinner table discussions by covering the people and issues that impact our lives. These stories target the large segment of our population that believes in being well informed, learns from different perspectives, values family, and longs for intellectually rigorous news and commentary to help them and their family live informed, faithful (to their values), happy, productive lives. As a data-driven news service, focused on enterprising and innovative content, we seek to give your audience stories on topics they care about and can’t find anywhere else. These stories flow from six core areas of editorial emphasis: the family, excellence in education, financial responsibility, values in media, faith in the community and care for the poor. We curate these stories into premium news feeds, and also allow publishers to create their own custom feeds. A free, revenue-generating website section, widgets and RSS feeds are available too.
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Narrated Video Presentations

Click play and view in fullscreen mode by clicking the arrows that apear on the video menu bar in the player’s bottom right corner. Deseret News Service, part one(6:36)

  • Content strategy
  • Key audience
    • Size
    • Characteristics
    • News needs
    • Underserved
  • Targeted content
    • Family & parenting
    • Pocketbook
    • The Classroom
    • Family Media
    • Faith Matters
    • Great Causes
  • Syndication Partnerships
    • News feeds
    • Frequency
    • Promotion
Click play and view in fullscreen mode by clicking the arrows that apear on the video menu bar in the player’s bottom right corner. Deseret News Service, part two(7:25)

  • Evolving syndication models
  • Four prevailing models (overview, followed by examples)
    • News feeds
      • Low-cost solution
    • News feeds with links
      • Free solution
    • Widgets
      • Free solution
    • Channels
      • Free solution, plus ad share
  • Summary
  • Next steps

 

Downloadable Presentation: Deseret News Service.pps (10.78 MB, Requires PowerPoint 97-2004 or newer. Click link to download.)

This is a powerpoint presentation combining the information from both videos. You can click through it at your own pace.

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You may also be interested in information about Deseret Connect, the content management platform that powers Deseret News Service.